Best Branded Content
| Entry | Client | Agency |
| Life Is Neeps | Macsween | Bright Signals |
| Calamitous Rhymes Sponsorship Idents | Thompsons Solicitors | Freak Films |
| By the time you’re finished here… | nexus24 | |
| Everyone’s a Comedian – Glasgow International Comedy Festival | Whyte & Mackay | PUNK Creative |
| The History Bug! | Historic Environment Scotland | The Union |
| Scotland From Above Series | VisitScotland | Whitespace |
Best Brand Experience
| Entry | Client | Agency |
| The Green Hustle Launch, Athens Bar Show | Absolut | Contagious |
| For the love of Scotland | National Trust for Scotland | Frame |
| Rip It Up, The Story of Scottish Pop Music | National Museums for Scotland | Freak Films |
| Say Hello to Jura | Whyte & Mackay | PUNK Creative |
| Your New Rigid Hauler Global Launch | Volvo CE | StudioLR |
| Wholesums. No Earthly Reason not to … | Taylors Food Group | The Lane Agency |
Best Craft
| Entry | Client | Agency |
| Miller’s Website | Chris Miller | |
| Road Safety Scotland – Live Fast Die Old – Breathtaking Roads | Scottish Government | Eyebolls / The Leith Agency |
| Never.25 – A message on a bottle | Tayport Distillery | FortyTwo Studio |
| Building a station fit for a Queen Street | Network Rail | Frame |
| School of Psychology, Philosophy and Language Sciences Animation Series | University of Edinburgh | Heehaw |
| Shackleton Whisky Photography | Whyte & Mackay | Whitespace |
Best Digital Design
| Entry | Client | Agency |
| Ancient Egypt and East Asia gallery animations | National Museums Scotland | Heehaw |
| Time for a Highland Fling? | Visit Inverness | POSH Communication |
| Light Up A Memory | St Columba’s Hospice | Primate |
| Edinburgh Zoo | Edinburgh Zoo | Radiator Digital |
| Feels FM | See Me Scotland | Studio Something |
| Edinburgh International Festival Website | Edinburgh International Festival | Whitespace |
Best Out of Home
| Entry | Client | Agency |
| Making paper tickets history | Scotrail | Frame |
| Do Your Gin Thing | Edinburgh Gin | PUNK Creative |
| Your Pint | Innis & Gunn | Studio Something |
| The D-Day Story | Portsmouth City Council | StudioLR |
| Born to store since ’64 | Len’s Self Storage | The Union |
| Edinburgh Festival Fringe | Edinburgh Festival Fringe | Whitespace |
Best PR Campaign
| Entry | Client | Agency |
| Painting the town RED | Radisson RED | Big Partnership |
| For the love of Scotland | National Trust for Scotland | Frame |
| Brewgooder’s Honesty Box | Brewgooder | Frame |
| The GlenDronach + Kingsman: The Golden Circle | The GlenDronach | SPEY |
| Banishing Snakes On St Patrick’s Day | Magners | Wire |
| The Tennent’s Story | Tennent’s Lager | Wire |
Best Press
| Entry | Client | Agency |
| St Andrew’s Day | The Marketing Society | Always Be Content |
| A first class golfing experience | R&A | Frame |
| Candy Bar – Pop My Cherry | Montpeliers Group | PUNK Creative |
| Daily Record, SSE and Scottish Women’s Football | SSE | Reach Scotland |
| Daily Record and Aldi Scotland | Aldi Scotland | Reach Scotland |
| Welcome to Clarity | Morton Fraser | Whitespace |
Best Print Design
| Entry | Client | Agency |
| Kingsgate Preserves | Kingsgate Preserves | FortyTwo studio |
| Aluminate magazine | University of Edinburgh Business School | Frame |
| Cognito Coffee | Cognito Coffee | Pim-Pam |
| Bature Brewery | Bature Brewery | Pim-Pam |
| Gathering by Alec Finlay | Hauser & Wirth | StudioLR |
| Ocean Liners | V&A Dundee | The Union |
Best Social Good Campaign
| Entry Name | Client | Agency |
| The Journey | Scottish Autism | Bright Signals |
| Road Safety Scotland – Live Fast Die Old – Breathtaking Roads | Scottish Government | Eyebolls / The Leith Agency |
| Feels FM | See Me Scotland | Studio Something |
| Families For Children – Short Breaks | Glasgow City Council | STV Creative |
| Make Someone’s Day This St Andrew’s Day | Scottish Government | Whitespace |
| Bloody Big Brunch: Tackling Period Poverty One Bloody Mary At a Time | – | Wire |
Best TV
| Entry | Client | Agency |
| Your Water Your Life | Scottish Water | Always Be Content |
| Give children their smile back | Children 1st | Frame |
| For the love of Scotland | National Trust for Scotland | Frame |
| We’re coming for you | Police Scotland | The Union |
| No to Upsizing | Food Standards Scotland | The Union |
